We live in a fantastic digital age of social networking combined with work-hard play-hard corporate culture, and this has caused us to segment our friendships and relationships. Even on most social networks you can assign friendship levels or groups. Are you close friends or acquaintances? In what circle do you put your college buddies? Certainly not the same one where you put your boss, right? In this Marketing Solution I’ll tell you about the three relationship types, and which one is best to have with your customers.
Three Basic Relationship Types
1) Glory Days: You don’t have to be a Springsteen fan to understand where I’m going with this. These are the long-term friends who go back to your early years, although now they are just the people with whom you reminisce. You were super-close at one point, but let’s face it, if it weren’t for facebook and pinterest you would only catch up every decade or so at a reunion.
2) Newbies: These are short-term, super-close friends. These are people you met recently who you hit it off with right away. You may be really close, but the bonds are still new. They might pick up the check when you go to lunch, but they’re going to expect you get the next one.
3) Die Hard: Now these are the people who’ve really got your back. These are long-term, super-close friends. They’re the ones who come to every party you throw, every little league game, and they’re the ones who actually pick up the phone and call you on your birthday instead of sending a text or status update.
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