Freedom of speech and expression
All people, everywhere in the world, should have freedom to express themselves. For a business, with this freedom comes the duty to speak responsibly. Make the points that are true, stand up for what is right. Do not twist and manipulate this dearly won right to hypnotize the public for our own ends. Refrain from flattery and support of those who are more powerful to curry favor.
Freedom of worship
Hold fast to what you believe and use principle to guide your actions. At the same time, remember that others have the same right. Do not force someone to bend a knee and worship at the altar you favor.
Freedom from want
Work to grow and make prosperous your company, but remember that, truly, no one accomplishes everything without help. An uncountable list of ancestors, whether of blood or spirit, built the foundation on which you move ahead. Remember that workers and customers all have their own needs as well. Honor their efforts and let them realize a share of what they have helped make possible.
Freedom from fear
Fiercely compete, but resolve never to terrorize others. Do your best, even when most people think the way impassible. When you break ground, let others know that they can follow without fear of retribution. If regulations are daunting, do not cower and complain that the market is too hard. Find a way to move forward and become greater than before.
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