Though email marketers always want their messages to go to the recipient’s inbox, it’s not always the case unluckily. Since email service providers are continuously modifying their spam filter rules, it’s becoming harder to improve the effectiveness of an email campaign. When you send emails, it may go to three different places – the inbox, the spam folder or ‘somewhere else (i.e. missing)’.
You can’t possibly control the emails that go missing somewhere into the cyberspace (don’t worry, as the percentage of these emails is minimal). But you can certainly increase the rate of email inbox deliverability by making sure it doesn’t go to the spam folder of the recipient.
Given below are some useful tips that you can use to stop your email messages from landing into the spam or junk folder.
Make Sure Your IP Address is not Black-listed
Many times, the email messages that you send to people go to the junk or spam folder because your IP address is on blacklists. If you are using the services of a third party email provider, it becomes impossible to verify all the IP addresses.
But there’s one thing you can do. Simply, send yourself a test email message. Now take out the IP information from the header section of your email. Go and check that IP address to make sure it’s not black-listed.
Don’t of Capital Letters, Punctuation Marks & Symbols Excessively
One of the most important tips to increase your email inbox deliverability is to avoid excessive use of capital letters, punctuation marks and symbols in the messages. Emails containing capitals and symbols ($, &, #, @) can immediately raise red flags sending them right to the recipient’s junk folder.
Avoid Using too Many Images
An email message which contains a lot of images can immediately alert the email firewalls. Even when you use images in your email, don’t forget to accompany them with some text. The fewer images you use, the better the quality score of your message will be.
Be Careful with Referral Links
Your emails can go to the spam folder even when they contain multiple referral links. A good idea is to cloak the referral links that you include in the body of the message. The best piece of advice for email marketing, however, is to reduce the number of referral links to just one.
Don’t Use Risky or Spam Phrases
Your emails won’t go to the recipient’s inbox if its subject or the body contains spam keywords or phrases. It is important that you keep yourself abreast of the words or phrases that are considered to be spam. Any email which contains spam keywords in high proportion will go to the spam folder.
Examples of Spam Keywords : free, guaranteed, opportunity, profit, affordable, approved, credit, free web hosting, easy money, direct marketing, earning potential, credit card, great deals, earn money online, huge savings etc.
50 Spam Words That You Should Never Use
1. !!! 2. $$$ 3. 100% free 4. Act now! 5. ALL CAPITALS 6. All natural 7. As seen on 8. Attention 9. Bad credit 10. Bargain 11. Best price 12. Billion 13. Certified 14. Cost 15. Dear friend 16. Decision 17. Discount 18. Double your income 19. E.x.t.r.a. Punctuation 20. Eliminate debt 21. Extra income 22. Fast cash 23. Fees 24. Financial freedom 25. FREE | 26. Guarantee 27. Hot 28. Increase 29. Join millions 30. Lose weight 31. Lowest price 32. Make money fast 33. Marketing 34. Million dollars 35. Money 36. Money making 37. No medical exams 38. No purchase necessary 39. Online pharmacy 40. Opportunity 41. Partners 42. Performance 43. Rates 44. Satisfaction guaranteed 45. Search engine listings 46. Selling 47. Success 48. T e x t w i t h g a p s 49. Trial 50. Visit our website |
51. #1 52. 4U 53. 50% off 54. Accept credit cards 55. Additional income 56. Affordable 57. All new 58. Apply now 59. Apply online 60. Be your own boss 61. Buy direct 62. Call free 63. Cancel at anytime 64. Cash bonus 65. Cheap 66. Click here 67. Congratulations 68. Direct email 69. Direct marketing 70. Don’t hesitate! 71. Drastically reduced 72. Earn $ 73. Full refund 74. Get it now 75. Gift certificate | 76. Great offer 77. Home based 78. Incredible deal 79. Information you requested 80. Insurance 81. Investment 82. Limited time offer 83. Message contains 84. No age restrictions 85. No experience 86. No gimmicks 87. No hidden costs 88. No questions asked 89. Offer 90. Online degree 91. Online marketing 92. Order Now 93. Passwords 94. Please read 95. Risk free 96. Save $ 97. Serious cash 98. Special promotion 99. Urgent 100. Web traffic |
Attachments are a Complete No-No
Emails containing attachments look suspicious to email firewalls. It is due to the fact that spam email messages carry virulent attachments. In order to increase the inbox deliverability of your messages, you should completely stop using any kind of attachments.
Since email marketing is one of the most powerful means of online advertising, you should always make sure that your messages are safe from landing into the spam folder. By following the above mentioned tips, you can immediately reduce the number of emails going to junk or spam folder and increase the email inbox deliverability.
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