Analyzing all the 348 moments creates this top 10 Eureka moments, which accounts for two third of all 'the moments of great ideas'.
1. Showering 11.2%;
2. Sleeping 9.2% (dreaming);
3. Driving 8.6% (my car, motorbike);
4. Walking 8.0% (in nature or walking the dogs);
5. Working out & running 7.2% (jogging);
6. Before sleeping 6.6%;
7. Waking up 6.6%;
8. Talking to others 3.7%
9. Alone 3.2%
10. Always 3.2%
What strikes me most is that only 0.6% of the eureka-moments happens "in a brainstorm" or "at work". This small research on Linkedin seems to confirm that that if we STOP thinking, our best ideas pop into our minds. In my profession this is called incubation. It is defined as "a process of unconscious recombination of thought elements that were stimulated through conscious work at one point in time, resulting in novel ideas at some later point in time".
If it takes time to get our best ideas you should plan an incubation period between defining your challenge and sharing ideas on this with others who are involved. I have developed a structured method to start innovation in which incubation has an explicit role.
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