6 Ways to Do Message Marketing on a Shoestring

1. Know your 'message.' Your essential business message is based on identifying your audience, your personal passion, your skill set, the challenges you solve and the results you can offer. How can anyone know what you are about if you don’t know, yourself? Worse, what if you can't yet communicate that message? Learn what I call the Message of You Formula here. 
2. Be clear about your 'promise statement.' Once you have your message, reduce it to a five-to-seven-word statement that describes the results of someone using your service or product. The message should go on your website, form the essence of your social marketing campaign and be reflected by your logo. Here is a link to a free webinar to show you how to find your promise statement. 
3. Help Google to find you. As the old adage goes, what good is a website if Google can’t find it? Engage in some DIY SEO marketing to increase your online ranking without having to hire an expensive expert.
4. Write findable and sizzling web copy. Take note of what I call the 3 Essential Stories you have to have on your website: the one about your customers, the one about your business, and your own personal heart story.
5. Create a great demo video. Before hiring an expensive video production crew, assemble an authentic video that will connect with millennials. A phone and selfie stick will be useful. Millennials are not often praised for their traits, but one thing in their favor is that they feel a part of something bigger than themselves; they want to make a difference. Don’t you want to be part of something bigger, too? Capture that in your video and marketing.
6. Use public speaking to promote your business. Yes, public speaking is scary, but there is no better marketing than a 12-minute TEDx talk to turn you into an expert on just about anything..